. Even within the interval of the financial disaster Russians prefer to scrimp on themselves than on dumb animals.

Because we become responsible, forever, for those we have tamed.

The marketplace of pet products is enormous and full of prospects.

In this composition we'll discuss the best way to open a pet shop.

The most easy and low cost strategy to commence business within the pet products world will be to set up a little shop where in fact the choice will contain food, grooming products and accessories.

License for such shop set up isn't needed; its floor space can start from 10 sq. m.

It's better to locate the room for such store in a bedroom suburb. On condition that there are no competitors nearby, you may safely open you own little negozio per animali. With appropriate assortment and comparable costs, such store will always find its customer.

Assortment in a small store should be formed of the very fast-moving things - these are items for dogs and cats. Such modest shops generally pay back in a year; nonetheless it isn't worth anticipating a huge gain from just one store.

Traditionally a pet shop owner, who has opened one store and has well-demonstrated sale engineering, sets up the next one.

An average retail margin in small pet shops amounts to 30%. As for the most demand goods (popular foods and litters) the margin is less, for seldom sold things the margin will come up-to 200%.

The product range ought to be big; in the meanwhile it should include goods, which enjoy high-demand. Exclusive and rarely purchased goods ought to be offered on request.

The range should contain animals, birdcages and boxes, toys, there ought to really be a portion of veterinary preparations, vitamins and mineral supplements.

You can obtain great profit selling animals, but take into consideration that creatures can expire at mismanagement.

Wide range shop assistants should be well-qualified; they should perfectly know all of the ins and outs about pets and products available for sale.

Competent advice is a very important part of the negozio per animali success. When an assistant of the shop understands a client is inexperienced, he should query the customer about his pet and aid to make the correct choice.

The 3rd variation of the pet shop is a specialized shop. When you have experience as well as knowledge in a single specific location, you can put up a high specialized store.

For instance, aquariums grows in reputation and you may create a store specialized extremely on toy fish.

In case you have picked a high level of specialization, you must provide you with customers the full complex of services in the given area and supply clients with total information during sale. Then you can rely in the popularity of the shop.

The retail margin in such stores is higher, than in the wide-range kinds, however for the higher cost your buyer gets more qualitative consultations and a chance to buy exceptional goods, which aren't available in full-range stores.

Whatever the case forming the main product range your should presume that the array should include food for cats, dogs, rodents, birds and dry food for fish, litters, grooming products and accessories.

If you're going to promote pets, configure a line of additional products which could be bought along with these animals.

Supply your choice to the goods of the well known producers, that are actively publicized.

Don't attempt to make huge profits at the same time, it is wise to advice a client more appropriate product that more expensive one. The consumer will value it and will come next time in our store.

All of the product range must be properly showed on display and grouped thematically, price-tags must be big.

If goods on request can be bought in the store, the correspondent information ought to be easily available for clients. Colorful catalogues and complete information should be provided for such products learn more.